134. The Marketing Mix That Makes Marketing Work

You’re posting on LinkedIn, trying to create content, and wondering why your marketing isn’t bringing in the high-value advisory clients you want. The issue isn’t your effort; it’s that you’re only focusing on one small piece of the puzzle: Promotion. Marketing isn’t just what you post; it’s the entire ecosystem of your business.

In this episode, I’m taking you back to the structural backbone of all effective service marketing: the 7 Ps. This isn’t a new hack or a trend; it’s the foundational framework taught in every serious marketing qualification in the world. I’ll break down each of the 7 Ps—Product, Price, Place, Promotion, People, Process, and Physical Evidence—and show you exactly what they mean for your advisory practice.

We’ll explore why selling a service is fundamentally different from selling a product and why the “extra” 3 Ps are where the biggest opportunity sits for advisors. This isn’t about working harder at marketing; it’s about making your entire business a marketing machine that builds trust and attracts the right clients naturally.

Key Takeaways

1. Why is ‘Promotion’ only 1/7th of the marketing equation, and which of the other six ‘Ps’ are probably working against you without you even realizing it?
2. Are you selling ‘advisory services’ or a tangible ‘product’? Learn the critical distinction that turns a vague feeling into a specific, buyable offer that clients immediately understand.
3. What are the three ‘extra’ Ps of service marketing (People, Process, and Physical Evidence) that your competitors are completely ignoring, and how can they become your biggest levers for building trust?
4. Why is pricing your advisory service based on time a direct path to a ‘monster business,’ and what is the mindset shift required to price based on transformation instead?
5. Your advisory service is intangible, so what ‘Physical Evidence’ are your prospects judging you on before they ever speak to you, and does it match your premium fees?

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It gives you the complete proven system to break free from hourly billing, charge for impact, and grow your advisory firm to £500K+.