People are consuming more – of everything – than ever before in history. While many see this as a bad thing, it can work to your advantage. Creating content, blogs, videos, books, guides, reports, and more, allows you to reach out and touch your ideal client where ever they are. As well as influence them without even meeting them.
Key Takeaways
Content Marketing as a Game Changer: Amanda C. Watts discusses how content marketing can significantly enhance the marketing of business advisory services.
Strategic Approach: Emphasis on the strategic nature of content marketing, focusing on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience.
Impact of Content Marketing: Content marketing helps in building trust, allowing advisors to sell their services at a better price, eliminating less desirable clients, and establishing themselves as industry experts.
Amanda’s Success with Content Marketing: Amanda shares her personal success story, attributing over £5 million in revenue over 10 years to effective content marketing.
Different Formats of Content: Encouragement to use various content formats like videos, blog articles, webinars, and books to engage different audience segments.
Client Examples and Mindset Shift: Real-life examples of how Amanda’s clients have successfully used content marketing, highlighting the importance of a mindset shift from technician to advisor.
Focus on Providing Value: The priority should be on delivering insightful, informative, and genuinely useful content to the audience.
Content Vault as a Resource: Introduction of the Content Vault, a resource for business advisors containing blog articles and social media posts, with training on converting them into other content formats.
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